In April, 2004, Jeff Smith, founder of RIISnet, had an idea to create a commercial real estate marketplace that was as efficient and industry changing as other marketplaces, such as The New York Stock Exchange, NASDAQ, eBay, and Amazon.

Having first been a turn-around specialist and efficiency expert in the commercial aviation, manufacturing, and distribution industries, Jeff turned to commercial real estate brokerage as a new profession in 1993, After doing for ten years what so many in the commercial real estate profession have done, accepting the inefficient commercial real estate transaction model, he decided to make a change. Jeff began applying many of his turn-around efficiency strategies from other industries to the real estate business. From these early thoughts and experiments grew the formidable Transaction Zone™.

In 2005, Mark Polon, CCIM, joined CEO Jeff Smith as President to implement the vision and launch the new business. With twenty-five years in commercial real estate as an investment broker and corporate executive, Mark brought additional insight and national relationships to the marketing, development, and execution of the Transaction Zone.